
'A World Free of Elder Abuse'



ABOUT US
"For every 1 case of elder abuse that comes to light, another 23 remain hidden" (1).
Elders "R" Us is an innovative elder abuse prevention training program for eradicating elder abuse epidemic in the United States of America.
Mission
To provide elder abuse prevention training to primary caregivers--nurses and nursing assistants in long-term care facilities.
Vision
A world free of elder abuse
Our Promise
If implemented as conceived, Elders "R" Us will STOP elder abuse in long-term care facilities.
Our Rallying Call
A world free of elder abuse starts with us. If not us, who? If not now, when?
Overview of Elders "R" Us
Elders "R" Us means elders are us and should be treated as we want to be treated. There's an elder in each one of us--we all grow old! Elders "R" Us is a revolutionary elder abuse prevention training program whose goal is to stop elder abuse. The Elders "R" Us training program attacks the elder abuse problem at the point of caregiver attitudes by developing positive attitudes towards elders, eldercare, and the workplace.
Elders "R" Us training program prevents elder abuse by providing proactive, solution-focused innovative training to nurses and nursing assistants. The service brand name 'Elders "R" Us' underscores the need to de-stereotype and protect older people. Elders "R" Us empowers caregivers with knowledge and understanding to create an elder abuse-free culture in long-term care facilities.
Each training topic has the overarching objective of preventing elder abuse through imparting knowledge, essential soft skills, and sensitizing caregivers to the dangers and consequences of elder abuse.
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The Elders "R" Us elder abuse prevention training program was developed by a caregiver in response to the grim picture painted by state governments' maltreatment reports, and the realization that there are no proven prevention strategies in place as per the Centers for Disease Control and Prevention (CDC). The idea to develop this elder abuse prevention training program was also informed by the trainer's first-hand experience working as a caregiver in nursing homes, assisted living and other supervised living facilities for over 14 years. The uniqueness and potency of the Elder "R" Us elder abuse prevention training program lie in its pragmatic, bottom-up as opposed to a top-down approach to the elder abuse problem, among other salient features.
No Excuse for Elder Abuse

Scope of the Problem
A survey of nursing home staff in the United States of America paints a gloomy picture. Of all the nursing-home staff surveyed:
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36% witnessed at least 1 incident of physical abuse of an elderly patient in the previous year;
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10% committed at least 1 act of physical abuse towards an elderly patient;
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40% admitted to psychologically abusing patients (2).
Fact: Caregivers who develop positive attitudes are at a lower risk of being abusive (3).
Biography of Gideon Wambua
Gideon Wambua started care-giving in 2003. His work in Long-term, Memory Care, and Transitional Care Units of several nursing homes and assisted living facilities provided significant experience caring for older adults and interacting 'on the floor' with other caregivers. During this time, he designed and conducted 'Caregiver Attitude Survey on Nursing Home Stays' which yielded extremely valuable results. His role as a primary caregiver combined with the survey results sensitized him to the reality that elders are us, elder abuse is real, and there's a fierce urgency to STOP elder abuse.
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The key generational questions on elder abuse prevention he grapples with are; if not us, who? If not now, when? It is the search for answers to these pertinent questions coupled with his passion for prevention of elder abuse that has most recently led him to develop the Elders "R" Us elder abuse prevention training. He's resolute to actualize the vision of a World Free of Elder Abuse.
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Gideon earned a doctorate degree from Northcentral University, San Diego, California, a Master of Arts degree in Management from Hamline University, St Paul, Minnesota, a Master of Science Management degree from Strayer University, Washington, DC., and a bachelor's degree from Panjab University.

(1)Connolly, Marie-Therese, JD, Bonnie Brandl, MSW, Risa Breckman, LCSW, 2014. The Elder Justice Roadmap. Accessed November 2017. A stakeholder Initiative to respond to an Emerging Health, Justice, Financial and Social Crisis. https://www.justice.gov/file/852856/download
(2)Abuse of patients in nursing homes: Findings from a survey of staff.
Pillemer K, Moore DW. The Gerontologist. 1989;29:314–320.
https://www.ncbi.nlm.nih.gov/pubmed/2788108
(3)Review Elder mistreatment in the nursing home: a systematic review.
Lindbloom EJ, Brandt J, Hough LD, Meadows SE
J Am Med Dir Assoc. 2007 Nov; 8(9):610-6.
We provide ELDER ABUSE prevention training to primary caregivers--Nurses and Nursing Assistants
